Online content monitoring and action

Of all the web profile services, this is the one companies can least afford to be without. If you are a large company, chances are you will be the subject of conversation somewhere on the web. "Personality marketing" is a major new force in Web 2.0 PR, and its main technique is to join these conversations in a friendly, helpful way. Obviously, you need to know where they are happening and what is being said, though!

For smaller companies, the need is even greater. Having a web presence but very little visibility makes you vulnerable – if any negative news attaches to you, that is the only thing the search engines will pick out, and firefighting is hard. Your chance of positive coverage is much higher if you are already visible in the company of friends.

There are lots of techniques that can help you get linked to blogs, social networking sites and news organizations. We will select and help you implement the best to enhance your company's online "personality" and reputation.