Viral Buzz Marketing

This is probably the hardest act to get right in marketing. Video and mashup creation are getting easier, and the second there is a formula to follow – wacky competition, dancing baby, singing dog, you name it – there will be an instant stream of "me-too"s. The reason is simple: Once it's gone viral, it markets you everywhere, instantly, for free.

What's needed is genuine creativity – both in concept and creation – and the willingness to give it a go. For a realistic chance, you should seed ten to twenty campaigns. The right production values and targeting are vitally important, and while there can be no guarantee of success, one good hit can achieve stellar results.