News Release : Audio & Video

As information channels and content proliferate, it gets harder to be heard against the background noise. Worse still, when you shout you become noise, not signal!

That's why it's essential to find the media and the presentation style that interest your customers most. Adding video or audio to existing news release content, or creating stand-alone videocasts or podcasts, can be highly effective, not just increasing the impact of your presentation, but encouraging citing and sharing – in other words, making it more viral.

Illustration of how clients use our audio/video news release services:

• Experts explain a complex topic in front of the camera. This helps provide a trustworthy way to bring key differentiators across to your target groups.
• The video is posted on your public website or located in a secure web area accessible via preferred access or on providing some contact information.
• The video can then also be placed on industry portal sites or in some cases put on web communities such as YouTube so it is widely available.

It is then our job to:

• write the storyboard
• create the videos (using your own or our speakers)
• select the right publication channels
• when required, monitor success and
• improve placement and/or content for maximum impact