The world of PR is changing. Expensive, high profile media campaigns often offer less value for money than in the past, as companies' information needs are increasingly addressed by new media. This is particularly true in the IT and telecoms sector, where market information and trends change so rapidly.

Extendance has a simple aim. We help you reduce costs and get your message out in a way that makes customers act. We make traditional PR services more efficient by using intelligent, automated distribution. This releases the resources you need for inventive, participation-based Web 2.0 marketing that is key to positioning your company in a changing information space.