Extendance PR was launched to offer ICT companies a service that we at Extendance constantly find missing when engaged in product marketing and business development assignments.

Our clients generally have PR agencies signed on. These agencies nearly always claim to understand what our clients do, and that they can provide them with targeted PR services. The reality is often different: Because the technical aspects of the client's business are not clear to them, the agency is not really able to represent the client effectively.

So we said "Instead of complaining, we will provide this service ourselves", knowing we could offer campaigns that are: PR agencies, in our experience, often also claim they can run international campaigns, despite little multi-cultural or even multi-lingual experience. Our people, by contrast, have lived and worked in the US, Asia and Europe. All speak at least three foreign languages, and through knowing international campaigns from the inside, organize, via our international partner network, the kind of effective local compaigns that are an integral part of international ICT PR.