Practical benefits of our PR services
We have a couple of simple aims at Extendance. First, to promote you effectively and accurately, getting you directly in front of your prospects as you are, without hype. And second, to get the maximum value out of your money. No media parties, no glamour, but presenting a solid and compelling case for your technology and your business.
On today's Internet, it's simple to find out pretty much anything about pretty much anyone. So hype and glitz no longer work – it has to be the real deal. Invisibility is also not an option, though it's now harder to avoid as Internet content and services proliferate. We can get you to the channels that matter – and communicate what your customers really want to hear.
In practical terms, that means, for example:
- more mentions of your company and products by leading bloggers and journalists
- higher visibility as your video or audio news clips are cited and shared
- more expert quotes and comments from your company on forums and blogs
- higher rankings in the results of your customers' searches
Stephen Garrison
VP Marketing
Force 10 Networks, USA
"Extendance simplified our very complex total cost of ownership (TCO) calculator that covered every aspect of our multifaceted datacom solutions. Now both Industry Analysts and IT management from prospective clients are able to compare our CapEx and OpEx advantages over competitive solutions within seconds of arriving on our website. This project has proved Extendance to be a high-caliber information communications technology marketing partner that fully understands how to crystallize the essential aspects of complex sales tools. And because they were able to work fully independently, we were free to concentrate all our effort on strategic marketing tasks."
Adi Leshem
Director of Marketing, Global Services Division
ECI Telecom, Israel
"Extendance wrote the content for our global professional services brochure.
They showed real expertise in picking out and communicating the key customer
benefits of our technology in a compelling way. The result was very professional
content produced within tight deadlines."
Claude Wieland
VP Sales and Marketing
Xemtec, Switzerland
"Extendance created and designed our AMR product brochures, producing very impressive work. When they reworked
our website content, Extendance then proved their full competence and
value for us by improving the messages we communicated, and most
importantly, optimizing the usability of the whole website."
Michael Engström
VP Business Development
PacketFront, Sweden
"In just a few weeks Extendance managed to get all the relevant info from our sales people around the world to write three dozen
one-page customer success stories. We were impressed enough to ask them for more detailed stories interviewing our key
customers. Our core expertise and time are focused on strategic action and customer service, so it's great that we can depend on
Extendance to take care of key marketing tasks so well."
Filip Gluszak
VP Marketing
UDcast, France
"The white paper written jointly with Extendance has been outstandingly successful in building awareness of our company and solutions - we've had it downloaded 20,000 times over the last year, well beyond even our highest expectations."
Pero Juric
CTO
SwissQual, Switzerland
"Extendance were able to understand our area of expertise and of our solutions in a technical manner and explain the benefits in
a way suitable for targeted readers, no matter their prior knowledge of the field."
