Eliminate the clichés in your press releases
Marketing language is famous for clichés - fashionable phrases that look for a while, but actually do not communicate to your audience, and can even put them off. What they need and want to see is why you are different. To communicate that, you need to speak directly about yourself using phrases that only fit you and your products.
The opposite often happens in press releases, where generic terms are used that fit every player - and even lots of different products in your market! To help you guard against this, our Buzzword Killer will help you cut out phrases that do nothing for you. So why not give it a try.